But the main idea of each demo is to get the purchase done or close the deal. Marketers create special product demos that can be presented in different formats. As we know, digital marketing is focused on high-level conversion. Demos are usually spread among users who might be interested in trying the product, for them to test it before buying, and also with the advertising purpose.īesides, a demo serves as the presentation and is an integral part of the product marketing process. What is a demo?Ī demo is the shortened form of the word “demonstration.” It means a trial version or sample of a digital product (software, game, music, etc.). It’s a unique opportunity to demonstrate the value of your product or service to prospects.
If you are in B2B SaaS sales, you know that a great product demo is the most critical piece in the sales process that can make or break your chances of closing the deal.
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